Art buying and Styling project made on behalf of “Exprimo” communication agency for a large company in the ceramic business.

The 400sqm stand required the construction of several areas that could create a nice cozy atmosphere to let customers touch the product on display.

The greatest care given to detail, the choice of materials colors and finishes helped creating an emotional journey, starting from bathrooms and living areas, through a commercial space and ending up in a kitchen.

Another creative thought behind it, in addition to the launch of the new collection presented in four different portals, was to draw the four seasons using objects and colors, meaning it as a way to convey emotions to the viewer.

Vanessa Boccia