This project focused on the creation of Nivea concept store. The core idea was 'the journey'. To address this basic idea I thought of a fascinating conveyor belt which, both as a “moving” ground floor in the central area of the store and on the main facade of the building, offers a dynamic view of the wide range of products of the brand.

Several wellness areas were built inside, plus a lounge, a bar, an exhibition area and a creative zone where you can to customize your cream. The latter was designed to entertain children as long as their mothers enjoy the treatments.

Vanessa Boccia